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Why Logos Matter

Why Logos Matter

by Halifax Design Lab | Mar 18, 2021 | Graphic Design, Logo Design, Wordmarks

When you have a logo designed for your company, that new logo will represent everything that you offer, it will represent you as people and it will represent your company and how it is perceived, but it will also greatly affect which demographics and groups your...
What Kind Of Logo Do I Need?

What Kind Of Logo Do I Need?

by Halifax Design Lab | Mar 8, 2021 | Education, Graphic Design, Logo Design

So, what kind of logo is right for me and my company?   There are a lot of things to consider when choosing a logo. Different styles of logos have different possibilities for generating revenue and driving your business in different directions. Take, for example,...
Understanding Wordmarks

Understanding Wordmarks

by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks

What’s involved in designing a wordmark? I mean, it’s only text. How hard could that be? All you do is pick a font from your computer or a free font website. I can do that. Why would I pay for that? It’s easy.   Well, let’s explore that idea. The role of a...

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  • Why Logos Matter
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