A Full Suite of
Graphic Design Services
We Can Help You Get There
Your website is a very important part of your business. It’s one of the few ways new customers discover you. That first impression can mean the difference between grabbing their attention or losing them. A professionally built and thoughtfully designed website helps grow your customer base by bringing in new customers, introducing your company to new markets, and making a lasting impression on viewers. It tells them who you are as an organization and gives them a helpful and positive browsing experience.
Build Your Business
and Grow Your Audience
Through many years of study and experience, the team at Halifax Design Lab has built up an extensive knowledge base of what works best in website design and maintenance. We build all our websites with the customer in mind, using the best that modern Content Management Systems (CMS) have to offer. We do all the research and code testing to ensure a proper functioning stable end product.
At Halifax Design Lab, we understand how to custom code and design sites that automatically detect viewers screen sizes with precision, accurately serving up alternative text and images tailored for faster download and greater impact. It’s this attention to detail that permeates everything we do, from text content to colour palettes and graphic styles. We’re passionate about communication design.
Design With The Future In Mind
Website technologies and trends are changing constantly. It’s important that your website is able to keep up with those changing technological demands. Nobody wants a site that is slow to load or that breaks apart. Halifax Design Lab is always up-to-date with current web technologies and design standards, but we take it further by understanding that design trends change too. We love graphic design and visual communication, so we design sites to be fresh, contemporary, and appealing.
Website Design Matters
More than 50% of web traffic in 2021 is on mobile devices. This means that how your site looks and functions on a mobile device is just as important as how it looks and functions on a computer. In fact, many app developers are developing strictly for mobile-only now, and with email and shopping being so accessible on mobile, it’s more important than ever that you have a site that fits seamlessly with that mobile experience.
With decades of experience in design and marketing, we’ve seen a lot of changes over the years, and we always stay up-to-date regarding design trends and technologies. We prefer to try to push the trends ourselves by creating new and exciting design ideas and by developing advanced coding concepts that require creativity, problem-solving, invention, and attention to detail.
Halifax Design Lab is well equipped to facilitate any requests you might have, whether it’s designing a rubber stamp, store displays, posters, t-shirts, or a car wrap. There’s great value in printed material including hands-on marketing materials. Mail-outs are still very effective, and a good business card is still a powerful tool for introducing your brand to potential new clients.
It’s not enough to be creative. Creating material for publication requires vast experience in the technologies required to produce that material, whether it’s online or physical marketing material. From screen printed merchandise to offset or digitally printed paper products, we’ve done it all. Our decades of experience are a valuable resource for you to take advantage of.
So, don’t hesitate to contact us. Let us know your plans or concerns. We can help you achieve your goals. We’re branding experts, and we understand just how important a cohesive brand identity is to reaching and securing a solid client base. Let us help you take your company to the next level. Send us an email message via our contact page to get started today.
Website Design & Maintenance
There is a misconception that all you have to do is build a website and post it. Websites, like anything, require maintenance. You have to keep them healthy and up to date, not just in content but in functionality. Here at Halifax Design Labs, we design custom websites to fit you. We can maintain your site for you, making sure the features and code are always current so you don’t have to.
Marketing & Social Media Ad Design
With the advent of social media, online marketing has become a very profitable source of income and a powerful way to grow brand awareness. When used effectively, it can introduce your company to incredible numbers of potential new clients. Most companies can’t afford an in-house graphic artist, and we understand that, so let the experts here at Halifax Design Lab help you. We provide social media advertising campaign design services and online marketing strategies. Let us help you get your message out there. Whether it’s a sale or an introduction to your brand, we can help you succeed in the ultra-competitive world of online marketing and social media advertising content.
Logo Identity Design & Visual Branding
A good logo should represent your company perfectly, embodying not only the company and its products and services but also the character of the business and the people who own it. It should have a personality. But when it comes to the business of logos, a good logo needs to be able to grow with your business. That representation will affect which demographics and groups your company appeals to and communicates with. This is important because as your company grows, you need a logo that grows with you. You may start out small, with only a few employees and a company van, but the plan with any business is to expand. As your organization grows, the application of your logo becomes more expensive, being applied at a larger scale to everything from signage to uniforms and advertising, so it’s important to have a logo that won’t need a redesign after only a few years.
Branding Assets Design
In this electronic age, we still require printed material, whether it’s business cards, pamphlets, or even posters. Company branding should include plans for the company letterhead and for how to approach packaging and signage, uniforms, or merchandise in the long term. These are all elements that the team at Halifax Design Lab has spent many years designing. It’s important to know the processes by which each application is manufactured. Whether it’s rubber stamps or offset printed glossy catalogues, we can design it properly, ensuring the best quality finished products.
Packaging & Product Design
Packaging design is incredibly important. It can literally mean the difference between a sale gained or a sale lost. More than that, it can affect whether people even notice your brand. Understanding how to present a product in a way that compels a shopper to choose your products over others is vital. With so much competition out there, it’s imperative to hire professionals to design the best possible packaging and point of sale displays. From product labels to retail displays and trade show booths, we’ve got your design needs covered.
An easy way to increase the positive public awareness of your brand is to create branded merchandise. Sportswear giant Nike has done this well by developing a simple and memorable logo and putting it on all their products. In putting it on clothing worn by the public, they get free walking advertising. Let Halifax Design Lab design highly visible and recognizable merchandise for you, so you too can boost your brand exposure with very little investment.