by Halifax Design Lab | Oct 14, 2024 | Communication Design, Graphic Design, Logo Design, Website Design
The Importance of Colour Theory In Branding Small Businesses In today’s competitive marketplace, branding is crucial for small businesses to stand out and connect with their audience. One of the most overlooked yet vital aspects of branding is colour theory. The...
by Halifax Design Lab | Oct 9, 2024 | Communication Design, Education, Graphic Design, Logo Design, Website Design
Breaking Down the Bold: How Maximalism is Taking Over Graphic Design in 2024 If there’s one trend in graphic design that has 2024 written all over it, it’s maximalism. Gone are the days of minimalistic layouts and neutral palettes—today’s designers are pushing...
by Halifax Design Lab | Oct 9, 2024 | Communication Design, Graphic Design, Logo Design, Website Design
The Impact of UX Design on Small Business Websites: Boost Engagement and Conversions When it comes to building a successful website for your small business, many people focus on aesthetics, but User Experience (UX) design plays an equally, if not more, important role....
by Halifax Design Lab | Oct 6, 2024 | Communication Design, Graphic Design, Logo Design, Website Design
Why Consistent Branding Matters for Small Businesses In today’s competitive market, small businesses need every advantage they can get. One of the most effective ways to gain that edge is by establishing consistent branding across all platforms. Whether it’s your...
by Halifax Design Lab | Apr 7, 2022 | Communication Design, Graphic Design, Website Design
In this modern era, having a high-quality website is essential to the success of your business. Halifax Design Lab can provide your business with a website that has the following benefits: Regular maintenance so your website is stable, and never...
by Halifax Design Lab | Mar 18, 2021 | Graphic Design, Logo Design, Wordmarks
When you have a logo designed for your company, that new logo will represent everything that you offer, it will represent you as people and it will represent your company and how it is perceived, but it will also greatly affect which demographics and groups your...
by Halifax Design Lab | Mar 8, 2021 | Education, Graphic Design, Logo Design
So, what kind of logo is right for me and my company? There are a lot of things to consider when choosing a logo. Different styles of logos have different possibilities for generating revenue and driving your business in different directions. Take, for example,...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
When you hire any logo designer or logo design company, it’s important to understand what you are hiring them for, and what they do. It’s not simply a matter of their ability to draw. The real work happens off-camera, or in this case, off the paper or off the computer...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
Right now there is a trend in logo design that is very hot with logo designers, and is super effective for branding large corporations. However, that doesn’t necessarily mean it would benefit your company or your brand. That trend is the simplification of logos down...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
Choosing a good logo takes a lot of research and a comprehensive understanding of the markets and demographics you wish to succeed in. It’s simply not enough to pick a logo design that you find attractive. Your logo needs to appeal to the people, market, or specific...