With decades of experience in design and marketing, we’ve seen a lot of changes over the years, and we always stay up-to-date regarding design trends and technologies. We prefer to try to push the trends ourselves by creating new and exciting design ideas and by developing advanced coding concepts that require creativity, problem-solving, invention, and attention to detail.
Halifax Design Lab is well equipped to facilitate any requests you might have, whether it’s designing a rubber stamp, store displays, posters, t-shirts, or a car wrap. There’s great value in printed material including hands-on marketing materials. Mail-outs are still very effective, and a good business card is still a powerful tool for introducing your brand to potential new clients.
It’s not enough to be creative. Creating material for publication requires vast experience in the technologies required to produce that material, whether it’s online or physical marketing material. From screen printed merchandise to offset or digitally printed paper products, we’ve done it all. Our decades of experience are a valuable resource for you to take advantage of.
So, don’t hesitate to contact us. Let us know your plans or concerns. We can help you achieve your goals. We’re branding experts, and we understand just how important a cohesive brand identity is to reaching and securing a solid client base. Let us help you take your company to the next level. Send us an email message via our contact page to get started today.
Logo Identity Design & Visual Branding
A good logo should represent your company perfectly, embodying not only the company and its products and services but also the character of the business and the people who own it. It should have a personality. But when it comes to the business of logos, a good logo needs to be able to grow with your business. That representation will affect which demographics and groups your company appeals to and communicates with. This is important because as your company grows, you need a logo that grows with you. You may start out small, with only a few employees and a company van, but the plan with any business is to expand. As your organization grows, the application of your logo becomes more expensive, being applied at a larger scale to everything from signage to uniforms and advertising, so it’s important to have a logo that won’t need a redesign after only a few years.
Website Design & Maintenance
There is a misconception that all you have to do is build a website and post it. Websites, like anything, require maintenance. You have to keep them healthy and up to date, not just in content but in functionality. Here at Halifax Design Labs, we design custom websites to fit you. We can maintain your site for you, making sure the features and code are always current so you don’t have to.
Marketing & Social Media Ad Design
With the advent of social media, online marketing has become a very profitable source of income and a powerful way to grow brand awareness. When used effectively, it can introduce your company to incredible numbers of potential new clients. Most companies can’t afford an in-house graphic artist, and we understand that, so let the experts here at Halifax Design Lab help you. We provide social media advertising campaign design services and online marketing strategies. Let us help you get your message out there. Whether it’s a sale or an introduction to your brand, we can help you succeed in the ultra-competitive world of online marketing and social media advertising content.
Branding Assets Design
In this electronic age, we still require printed material, whether it’s business cards, pamphlets, or even posters. Company branding should include plans for the company letterhead and for how to approach packaging and signage, uniforms, or merchandise in the long term. These are all elements that the team at Halifax Design Lab has spent many years designing. It’s important to know the processes by which each application is manufactured. Whether it’s rubber stamps or offset printed glossy catalogues, we can design it properly, ensuring the best quality finished products.
Packaging & Product Design
Packaging design is incredibly important. It can literally mean the difference between a sale gained or a sale lost. More than that, it can affect whether people even notice your brand. Understanding how to present a product in a way that compels a shopper to choose your products over others is vital. With so much competition out there, it’s imperative to hire professionals to design the best possible packaging and point of sale displays. From product labels to retail displays and trade show booths, we’ve got your design needs covered.
An easy way to increase the positive public awareness of your brand is to create branded merchandise. Sportswear giant Nike has done this well by developing a simple and memorable logo and putting it on all their products. In putting it on clothing worn by the public, they get free walking advertising. Let Halifax Design Lab design highly visible and recognizable merchandise for you, so you too can boost your brand exposure with very little investment.