So, what kind of logo is right for me and my company?
There are a lot of things to consider when choosing a logo. Different styles of logos have different possibilities for generating revenue and driving your business in different directions. Take, for example, the Starbucks logo. This logo is an “illustrated logo”, meaning it depicts a person or thing, or something other than the words in the company name. And importantly it’s also a symmetrical design, so it can work beautifully as a t-shirt design and has a broader visual appeal because of the symmetry. Note: Not all logos need to be symmetrical though. – See the Nike Swoosh and Twitter bird logo marks.