
When you have a logo designed for your company, that new logo will represent everything that you offer, it will represent you as people and it will represent your company and how it is perceived, but it will also greatly affect which demographics and groups your company appeals to and communicates with. This is a big deal.
A good logo should be able to grow with your business. You may start out small, with only a few employees, and a company van, but the plan with any business is to expand. As it grows, the application of your logo becomes more expensive. You may start branding uniforms, and issuing business cards for each employee. Then there’s signage and decorated company vehicles, and merchandising. Then consider if you are selling physical materials. Will there be packaging? Do the products themselves have your logo on them? Then there’s the reality of all the contracts and legal documents bearing your company name and logo.
You don’t want to start out your company with an amateur logo only to then have to spend tens of thousands or hundreds of thousands of dollars to re-brand later. All those legal documents bearing your current logo will have to be redone with your new logo along with the signage and company vehicles etc. Re-branding can get quite expensive.
No company ever really plans on re-branding. They just find out one day that they’re losing money with a logo that is limiting their growth into new markets. It’s best to get a logo that will grow with you and your business.
Here at Halifax Design Lab we understand just what’s at stake, and with our many years of experience, we can deliver an identity that will see your company through its growth into bigger more profitable markets.
We have written several blogs for you to read and enjoy. Here you can learn more about logos and the craft of designing them, and how they can help your business. Check out our Halifax Design Lab Blog page to read more, and to see just why we’re so passionate about logo design.
A good logo should be able to grow with your business. You may start out small, with only a few employees, and a company van, but the plan with any business is to expand. As it grows, the application of your logo becomes more expensive. You may start branding uniforms, and issuing business cards for each employee. Then there’s signage and decorated company vehicles, and merchandising. Then consider if you are selling physical materials. Will there be packaging? Do the products themselves have your logo on them? Then there’s the reality of all the contracts and legal documents bearing your company name and logo.
You don’t want to start out your company with an amateur logo only to then have to spend tens of thousands or hundreds of thousands of dollars to re-brand later. All those legal documents bearing your current logo will have to be redone with your new logo along with the signage and company vehicles etc. Re-branding can get quite expensive.
No company ever really plans on re-branding. They just find out one day that they’re losing money with a logo that is limiting their growth into new markets. It’s best to get a logo that will grow with you and your business.
Here at Halifax Design Lab we understand just what’s at stake, and with our many years of experience, we can deliver an identity that will see your company through its growth into bigger more profitable markets.
We have written several blogs for you to read and enjoy. Here you can learn more about logos and the craft of designing them, and how they can help your business. Check out our Halifax Design Lab Blog page to read more, and to see just why we’re so passionate about logo design.
