by Halifax Design Lab | Mar 18, 2021 | Graphic Design, Logo Design, Wordmarks
When you have a logo designed for your company, that new logo will represent everything that you offer, it will represent you as people and it will represent your company and how it is perceived, but it will also greatly affect which demographics and groups your...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
When you hire any logo designer or logo design company, it’s important to understand what you are hiring them for, and what they do. It’s not simply a matter of their ability to draw. The real work happens off-camera, or in this case, off the paper or off the computer...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
Right now there is a trend in logo design that is very hot with logo designers, and is super effective for branding large corporations. However, that doesn’t necessarily mean it would benefit your company or your brand. That trend is the simplification of logos down...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
Choosing a good logo takes a lot of research and a comprehensive understanding of the markets and demographics you wish to succeed in. It’s simply not enough to pick a logo design that you find attractive. Your logo needs to appeal to the people, market, or specific...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
We’ve all see the letters TM next to logos. What does it mean and why do they put it there? As many of you know, these initials stand for “Trade Mark”, “Trademark” or in Canadian legal terms, “Trade-Mark”. It’s a...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Graphic Design, Logo Design, Wordmarks
When you see a logo on a product or in an advertisement, many times you are seeing a “treated” version of the raw logo, so what exactly is a logo treatment, and why would you use one? When a firm, design house or logo designer presents a client with a...
