by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
Choosing a good logo takes a lot of research and a comprehensive understanding of the markets and demographics you wish to succeed in. It’s simply not enough to pick a logo design that you find attractive. Your logo needs to appeal to the people, market, or specific...
by Halifax Design Lab | Mar 8, 2021 | Graphic Design, Education, Illustration, Tutorials, Website Design
Here we will show you how to build perfectly seamless tiles or tessellations in Adobe Illustrator. This is a great way to showcase logos for clients and especially to apply logos to packaging and presentations such as trade booth walls or table wraps. ART-BOARD...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
We’ve all see the letters TM next to logos. What does it mean and why do they put it there? As many of you know, these initials stand for “Trade Mark”, “Trademark” or in Canadian legal terms, “Trade-Mark”. It’s a...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Website Design
In the past few years, a lot of changes have taken place on the Internet with regards to search engines and how they profile and rank websites.Every year these companies, like Google, have to alter the way they index and prioritize websites in their search...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Graphic Design, Logo Design, Wordmarks
When you see a logo on a product or in an advertisement, many times you are seeing a “treated” version of the raw logo, so what exactly is a logo treatment, and why would you use one? When a firm, design house or logo designer presents a client with a...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
What’s involved in designing a wordmark? I mean, it’s only text. How hard could that be? All you do is pick a font from your computer or a free font website. I can do that. Why would I pay for that? It’s easy. Well, let’s explore that idea. The role of a...
