by Halifax Design Lab | Mar 8, 2021 | Communication Design, Graphic Design, Logo Design, Wordmarks
When you see a logo on a product or in an advertisement, many times you are seeing a “treated” version of the raw logo, so what exactly is a logo treatment, and why would you use one? When a firm, design house or logo designer presents a client with a...
by Halifax Design Lab | Mar 8, 2021 | Communication Design, Education, Graphic Design, Logo Design, Wordmarks
What’s involved in designing a wordmark? I mean, it’s only text. How hard could that be? All you do is pick a font from your computer or a free font website. I can do that. Why would I pay for that? It’s easy. Well, let’s explore that idea. The role of a...
